Political Communication in College Radio

Mitt Romney in West Des Moines

Mitt Romney in West Des Moines

It’s the eve of December in Iowa and you (may or may not) know what that means: Caucus Time.

Some may disagree with me, but I feel that, as citizens’ Internet use increases, so does their political awareness.

“Trying to assess the political impact of the Internet on the American public involves shooting at a moving target. After rapid expansion during the 1990s, at least half of the American adult population had access to the Internet by the end of the decade, a figure that can only increase with time. As the Internet audience enlarges and as the political usage of the Internet evolves, the effects of the Internet are likely to change.” — Kent Jennings, Professor of Political Science UC-Santa Barbara

College radio stations in Iowa, like the station I work at, are lucky. As the number of folks using the Internet has expanded, so has the radio station’s audience. (Thanks to online streams of the on-air broadcasts, of course.)

We now not only reach local Iowan voters, but listeners across the country and the world. It’s a great tool for politically active listeners to get the real, organic scoop on the candidates and the caucus from the locals covering the race at the radio station.

What are your thoughts on political communication in college radio, or the caucus this year? Let me know in the comments section!


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